Jay McAsh

The Athletes Foot Dressing Room

-PROJECT NAME

The Athletes Foot

Dressing Room


-ROLE

Graphic Illustration

The Athletes Foot commissioned me to create custom artwork that embodied some of the brands iconography and the playful and fun side of the brand and street wear creativity.


A couple things that came to mind was sneakers of course and the lively vibrance of the culture as well as graffiti, sports, and music.


This wall paper will be displayed in some of the new 2020 stores that are scheduled to open up in the North American Region.

Original Sketch to for the wall paper design.

Final Dressing Room Video

photo from a 2021 TAF event